***Why Do You Need A Domain Name?
** *Increases your name recognition
***Makes it easy for your customers to remember your address
***Indicates you are a serious Internet player
***Helps brand your image
***Adds a level of trust and integrity to your site
***Many search engines refuse to list pages from free sites
***Some search engines will only index the first page of a domain site
***Domain names containing 'keywords' aid in higher search engine ranking
***Allows you to use your domain address (www.yourname.com) and virtual email addresses (firstname.lastname@example.org) on your business cards and letterhead
***Once a domain name has been registered, it is no longer available... The most popular and easily-remembered domain names are being reserved daily,
***at the rate of one domain name every 5 seconds!
***At that rate, in the near future, only obscure domain names will be available to the general public.
***Avoids somebody else from registering the name you want.
***Lets you change your current email provider and still keep the same email address
***Protects your Internet advertising investment from failure of your Internet Service Provider
***How To Select A Domain Name:
***Make it as short as possible
***Make it memorable
***Make it easy to spell
***Make it pronounceable
***Make it a name you can brand
***Make it non-confusable with another domain name
***Make it not conflict with an existing trademark
***Make it easy to say
***Make it trust-worthy, not off-beat (i.e. a .com instead of a .to or .ws)
***Make it directly related to either your business name or
***Make it directly related to keywords from your industry or
***Make it descriptive of your site's content
***Consider multiple domain names:
***obtain similar names to avoid competitors confusing your customers
***obtain misspellings of your domain name to keep competitors from taking advantage of misspellings
***obtain names for future offerings (services or products)
***link to your main site from additional domains to aid in your search engine ranking (major search engines use link popularity in their ranking algorithms.