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Saturday, October 25, 2014

***Why Do You Need A Domain Name*** {25}

***Why Do You Need A Domain Name?

** *Increases your name recognition

***Makes it easy for your customers to remember your address

***Indicates you are a serious Internet player

***Helps brand your image

***Adds a level of trust and integrity to your site

***Many search engines refuse to list pages from free sites

***Some search engines will only index the first page of a domain site

***Domain names containing 'keywords' aid in higher search engine ranking

***Allows you to use your domain address (www.yourname.com) and virtual email addresses (yourname@yourname.com) on your business cards and letterhead

***Once a domain name has been registered, it is no longer available... The most popular and easily-remembered domain names are being reserved daily,

***at the rate of one domain name every 5 seconds!

***At that rate, in the near future, only obscure domain names will be available to the general public.

***Avoids somebody else from registering the name you want.

***Lets you change your current email provider and still keep the same email address

***Protects your Internet advertising investment from failure of your Internet Service Provider

***How To Select A Domain Name:

***Make it as short as possible

***Make it memorable

***Make it easy to spell

***Make it pronounceable

***Make it a name you can brand

***Make it non-confusable with another domain name

***Make it not conflict with an existing trademark

***Make it easy to say

***Make it trust-worthy, not off-beat (i.e. a .com instead of a .to or .ws)

***Make it directly related to either your business name or

***Make it directly related to keywords from your industry or

***Make it descriptive of your site's content

***Consider multiple domain names:

***obtain similar names to avoid competitors confusing your customers

***obtain misspellings of your domain name to keep competitors from taking advantage of misspellings

***obtain names for future offerings (services or products)

***link to your main site from additional domains to aid in your search engine ranking (major search engines use link popularity in their ranking algorithms.

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