Remember, you have up to 3 seconds to attract the attention of a visitor to your website. Here are a few Tips & amp; Example that will keep your readers engaged in your dialog.
You want to write like your having a conversation with the reader. You do not want them to feel like they are reading from an encyclopedia.
1) Introduce yourself, talk about how you got into the business your marketing and what makes you authority in the field. (how long have you been in the field). This will give the reader a human connection with someone they can't see. You can split test using capture pages without pictures. You can also test the types of pictures (professional or laid back).
2) Transition into the emotion. Behind why you had to come up with a product or service.*People will buy or signup to something based on Emotion. Emotion can cover a wide range of feelings {such as:
DESIRE
GREED
ENVY
LOVE
FRUSTRATION
ANGER
SADNESS
(Example: "After working a dead end job, and getting laid off after 15+ years, with a dwindling savings account, and being a single parent, I had no other source of income." Because of the Economy, I had no choice but to......"
Many people can relate to a story, and since people love stories you will have them hooked, there by overcoming the, "3 second to attract rule". I Encourage you to be honest, don't make up a story. There are plenty of people that start an online business for the same reasons as you, so don't think you have to have a tear jerker to get results.
3) Logic: After you get the reader Emotionally charged up, you must bring them back down to the reality of why signing up or purchasing your product is the right decision to make. If you fail this step you won't receive any purchases or sign-ups. You have to explain the logic behind why your product out performs your competition.
*BULLET POINTS
*FACTS & FIGURES
*GUARANTEES
*COMPARISONS
*TESTIMONIALS
When your justifying why your product is the best it is better to use analogies rather than simply stating facts.
*EXAMPLE: Instead of Geico saying their product is "simple and easy to use", they say "It's so easy a caveman could do it"!
4) Make it worth their while...Being an online Entrepreneuer you have an advantage over most big businesses. You can give more free bonuses to entice your market. Now lets be clear, your free bonus has to be something worthwhile. If word gets out that your giving away junk, your purchases and sign-ups will drop off, before they start. Make sure your give away is a quality product relevent to your market.
5) You have to stress urgency:
*LIMITED TIME OFFER
*2 COPIES LEFT
*TRIAL PERIOD ENDS...
*THE PRICE GOES UP TO __?___ AFTER....
6) Deliver on your promises: see #3. Your in business for longevity, there is no better marketing than "WORD OF MOUTH"! If you make promises and deliver it will get around that your product, service and support is high quality and you will start to see steadier flow of traffic to your website. On the flip side, If you make promises you can't keep then... well, you know.
When you set-up your capture page, you can type it in a program called (NOTE TAB) and then transfer it to your capture page, then start formatting it. (COLORS, FONT SIZE, QUOTES, JOHNSON BOXES, ETC...) Then replace certain words with key words obtained from google's keyword search tool that is relevent to your market. then add (META TAGS, TITLE, DESCRIPTION, ETC.....)
You can then put your autoresponder sign-up box on the page. proof read it! publish it to the web, read it and sign up to test the autoresponder. then you can use google pay per clicks (ppc) to get quick traffic to page to see if content is what it should be.
You can even have someone else read it, just to see if they know what your intentions or messages are. If not ask them where on the page did they lose interest or the message. once you have done it a few times you will be able to pump out capture page content with little to no effort. If you can write an enticing capture page your online profits will only be limited to how many websites and products in different markets you can effectively service and support. Don't build your business on bad information that comes across as Hyped-up, Shaky, and Deceitful.
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“Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.” – Lucille Ball
“Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.” – Lucille Ball
