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Thursday, December 25, 2014

***Craigslist vs. Backpage*** {156}

Craigslist VS. Backpage for
Marketing Your Services


in Share
Two places to market your services for free (or inexpensively) are Craigslist and Backpage. These classified ad sites are worth considering if you are just starting out and on a budget, but can still be effective for established businesses. Here is a quick comparison of the two services and the pros and cons.


Craigslist

Craigslist is the most popular classified ad site on the internet and whether people use it or not, most people who have been online for awhile know what it is. In most cities, you can post your ad for free, but some cities require a small fee to post.

Craigslist has a much wider user base than any other online classified ad site. So you will be able to potentially reach more people this way.
Craigslist has a good amount of international traffic as well as US traffic.


Backpage

Backpage is a smaller site in terms of traffic, but some people say they get more business from it. It gets about 3 million users a day versus craigslist’s 64 million users per day.

Backpage has a nicer design and cleaner interface.
Backpage has partnered with several newspapers. There are options to have your ad appear on newspaper websites, which can lead to higher quality traffic.
You will likely get less spam and scam replies on Backpage.
Most of the user base is in the USA (4 out of 5 people currently), so Backpage may not be as effective in other countries.


Both Sites

Here are some nice advantages of both sites.

Both sites are easy to sign up with and use.
Both sites are free or cheap to post ads.


In summary, try both sites out and see if each site is worth the time and effort.


>>>>> http://www.craigslist.org

>>>>> http://www.backpage.com  (Shut Down)


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"them, and pretty soon you have a dozen.” - John Steinbeck









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***What is Split Testing?*** {155}

What is Split Testing?

Split testing provides a means of comparing two or more unique strategies for opt-in forms or broadcast messages, side by side, in a controlled experiment.

By testing and then analyzing results, we can get a better understanding of what our website visitors and subscribers respond best to, allowing for optimization of our email marketing campaigns

Examples of Common Split Tests:

Opt-In Forms

Through split testing opt-in forms, we can adjust aspects of a form and its appearance to track which tend to provide more or less responsive subscribers.

Useful tests include:


Comparing different incentives in the form's headline

Adding or omitting fields (e.g. phone number, address)

Using varying text to label the submit button (e.g. "Sign Me Up!", "Get Your Free Newsletter")
Broadcast Messages

By split testing broadcast messages, we can adjust messages followed by a review of each version's performance by a message opens and the number of clicks of links.

Useful tests include:


Comparing different subject lines

Scheduling messages with the same content for different times and/or days

Trying different calls to action or buttons within a message's content


These Are Just a Few Examples ...

Part of the beauty of email marketing is the availability of results specific to particular messages and forms, along with an ability to test different ideas.

If you find yourself split on two ideas or would like to try a strategy before going with it consistently, don't take a shot in the dark - split test and see how subscribers respond.


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“Let your dreams outgrow the shoes of your expectations.” - Ryunosuke Satoro



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***Pre-Written E-mails for Your Leads*** {154}

Pre-Written Emails



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“Courage is not the absence of fear, but rather the judgement that something else is more important than fear" - Ambrose Redmoon


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