💥Everyone who has an online business needs to create a sales funnel in order to convert his website visitors into paying customers.
If you fail to do that, you will hardly make any money.
Your primary goal with your sales funnel is to move people from one stage to another until they are ready to purchase.
In this blog post, we’ll explain how to create a sales funnel for your online business.
Understanding the Sales Funnel Stages
From the first time your prospect hears about you until the moment he buys from you, he passes through different stages of your sales funnel .
This journey might differ from one prospect to the next depending on your buying personas, your niche and the types of products and services you sell.
So, you can design your sales funnel with as many stages as you want.
But, in general, these are the four main ones that you need to pay attention to:
Awareness – at this stage, the prospect learns about your existing solution, product or service. He might also become aware of his problem that he needs to solve and the possible ways to deal with it.
This is when he visits your website for the first time , which he found from an ad, Google search, a post shared on social media or another traffic source.
Interest – at this stage, the prospect is actively looking for solutions to his problems and ways to achieve his goals.
He searches for solutions on Google. This is when you can attract him with some great content.
Now is the time when he expresses his interest in your product or a service. He follows you on social media and subscribes to your list.
Decision – at this stage, the prospect is making the decision that he wants to take advantage of your solution.
He’s paying more attention to what you offer, including different packages and options, so he can make the final decision to purchase.
This is when sales offers are made by using sales pages, webinars, calls, etc.
Action – at this stage, the prospect is becoming a customer by finalizing the deal with you. He’s signing the contract and clicking the purchase button.
Then the money is transferred to your back account.
It’s important to state that there might be additional stages to your sales funnel.
Your customers might become brand advocates and bring more business that way. At the same time, they might buy again from you and become loyal customers.
But, to avoid complications and keep things simple, we’re going to skip that part of the sales funnel. Still, it’s important to be aware these stages exist.
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Think about it this is the best time of the year to bring in new people. Kids are headed back to school and Moms and Dads are looking for a lucrative way to make money for Christmas gift giving.
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“Life is not measured by the number of breaths we take, but by the moments that take our breath away.” – Maya Angelou
