👍Utilizing your local Newspaper to advertise your products and services is another great method. Consider using a dedicated AD space with a clear call to action, highlighting your commission structure. Aim for at least a 2-5% conversion rate from newspaper AD traffic. Key elements should include a compelling headline, a clear value proposition, target audience, and a call to action...
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💖Newspaper Classifieds Resources:
Newspaper Research Tool:
http://dailyearth.com - Benefits of advertising in newspapers mass media reach - Target market penetration, target specific lifestyle segments, demographics, & geographic locations with wide reach... Immediate results - Fastest print vehicle, quick turn around time, classified ads can often go in next day or within the same week...
Inexpensive - Reach a large group of people for the lowest cost... Permanence - Readers can clip ads & refer back to them later... Repeated Exposure - 50% of professional adults read a newspaper daily, offering consistent exposure to your advertisement...T the secret to successful newspaper advertising is to create a profile of your target audience, locate exactly where you can reach this audience, then advertise in specific newspapers in that area...
Creating a profile of your target audience lifestyle - interests, hobbies, profession... Demographic - Income, net worth, home value, gender, age, Geographic - Neighborhood, zip code, city, state, country. How to select the right newspaper, avoid going for the big response right away - smaller targeted papers are better papers with a broad reach & large circulation in the beginning...
Do your research - Request a copy of the newspaper to review it's editorial content & classified section prior to advertising... Avoid wasted circulation - Pay close attention to the circulation number of the paper & how it relates to the area population...Avoid free papers - Free papers attract a lower quality audience, inconsistent readership, newspapers with a paid circulation are best...Budget for longevity - Look for an advertising rate that you can afford to run your ad for at least 6 weeks consecutively, advertise on prime days only @ first Wednesday & Sunday issues...How to successfully use classified ads effectively...Create curiosity - Never sell your product in your ad, design your ad with the intention of generating qualified inquiries..."Sell the free info - Always mention free information, a free package, or a free report in your classified ad...
Use your website - Provide a link to your website in your ad. Be sure to promote the opt-in offer for your lead capture...Get your ad in the top of the listings - Write your ad to get listed @ the top of the classified listings - alphabetically. Differentiate yourself - Look at what everyone else is doing/writing - do something different, stand out from the crowd...
Use special text formatting - frame your ad in a box, use bold headlines, asterisks, dashes, underlines [Avoid Caps & Excessively Punctuation]...Select a straight shot category - Place your ad in the most appropriate category to what you're offering...Ways to Save Money with newspaper ads, use print classifieds vs...Display ads - More effective for lead generation...
Test your ad first, commit to longer runs after you experience success, negotiate a discounted rate for longer advertising terms...Place your test ads close to deadline - Negotiate better rates...Ruthlessly edit your ad - use only powerful words & eliminate unnecessary language, keep it short & action driven...A formula for newspaper advertising, use your best performing ads from your online advertising campaigns...
Test your ad first - Negotiate for the least expensive trial run with new newspapers, even if it's just for 1 day [Wednesday & Sunday] - or 1 week if it's less expensive...Duplicate your success ads - Find similar papers, in similar markets, reaching a similar audience & duplicate your results...Increase your exposure in prime newspapers - If an ad produces great results in a paper with large classifieds, run the ad twice in the same classified section with different headlines & website URLs...
Don't focus on the per lead cost with print advertising - measure your results/success in sales & profits, not leads...Business Trade Journals - An overlooked Resource Business trade journals reach a highly qualified professional audience, focused on business & improving their skills...Reach entrepreneurs, sales professionals, investors, any audience in any industry, trade journal, or association website...
Reach entrepreneurs in magazines such as Entrepreneur, Fast Company, Inc...,Fortune, Forbes, Business Week. Getting your ad published provide a company name & address to the newspaper sales rep...Talk about your interest in "long term" advertising rates...Don't mention anything about home business, network marketing, direct sales, or MLM in your ad copy or website URL...
If the sales rep is hesitant, ask what company information is required, & make arrangements to get them the info via fax...Avoid anything that sounds like a "get rich quick scheme" in your advertising - avoid too much talk about money, or wealth. If you do mention money, be specific [$230k Yearly] ... How to never pay retail for newspaper & magazine advertising buying a single ad in a SINGLE newspaper or magazine is an EXPENSIVE way to advertise...What if you could buy "wholesale advertising" in multiple papers & pay a deeply discounted price for your advertising?...
Well you can. You can go through an ad broker...99% of the time, the rates will be less than if you went to the source directly...Hot Tip! Look for newspaper & magazine deals that hit your target market & that have some "shelf life" ... USA Today has a weekend edition that's on the news stands for 3 days instead of just 1 day...Many other papers publish weekly instead of daily...Look over them, then give it a try...
💓American Classified - 129 papers to 4 million homes...Call 270.683.5557 (Lee)
💓Nationwide Advertising (http://www.nationwideadvertising.com)
💓Wolfe Enterprises (Home-based business magazines & USA Today) Call Randy @ 321.449.1211. You can also visit their website @ http://www.wolfenterprises.net SCAN - Suburban Classified Advertising Network: http://www.wolfenterprises.net/scan.html (950 + suburban newspapers)
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Great place to run a proven classified ad placing ads in USA Today!... You should always place @ least 1 classified ad in the USA Today when you launch a new biz op... If you see 3 or more people already marketing the same opportunity, then you may not want to try it. If you create or have a UNIQUE marketing message that is NOT being used in the USA Today, even if there are several others promoting the same opportunity, you can place your ad...Here are 5 big reasons I recommend advertising in the USA Today...
💙Advertising in the USA Today gives you a HUGE exposure...It's the number 1 read newspaper in the USA, so it's seen by millions of people.
💙Another reason is that the USA Today Classified Ad Section is only included in the paper 2 times per week: (Friday & Wednesday)... This means that you don't have to spend tons of money to be in the paper day after day just to reach your target market...There's also a BIG trick that you need to know...USA Today is ONLY printed Monday-Friday!...This means that if you place your ad in the Friday paper, It will be sold for 3 DAYS!...
Friday, Saturday, & Sunday! It's like getting 3 days for the price of 1, & the reason I highly recommend only placing ads for this time frame.
💙Another HUGE benefit to advertising in the USA Today's Classified Ads Section is that it's 90% business opportunities!...This means that almost EVERYONE that reads the Classifieds is looking SPECIFICALLY for a Biz Op!... I look to the USA Today Classified Section first when I'm interested in seeing what other opportunities are being offered "out there"...This is great market research...And trust me, MANY other EXTREMELY successful Biz Op marketers do this also! Because of this, advertising in the USA Today GREATLY increases your chances of brining VERY experienced marketers to your business.
💙USA Today's Classified Ad Section is also seen ONLINE!... This means that your USA Today Classified ad is not only seen in the printed paper, but also on their website - (www.USAToday.com), Which gets a lot more people seeing your ad... Plus, your ad will be seen in the Classified Ads Section of their website for several weeks!...
💙The last reason is that once you find some ads that work well, you can then take them and test in other newspapers...I recommend that you test everything from large newspapers, like your city paper, and smaller papers, like your local penny saver or any other free local papers! But don't limit yourself! You will want to expand your reach more and more over time, and to do this you will need to go NATIONWIDE!...This is the direction you want to be thinking!...A standard weekend ad in the USA Today costs less than $300 if you want to use these guys; (http://www.wolfenterprices.net/usatoday.html) Excellent resource for running a 4 line classified ad...Use the Friday edition ONLY for best response...It can be very competitive so be aware of who's running what...Another great website to get started on is (http://www.vizads.com) Scan Networks (State Wide Classified Ad Networks) The key to this type of offline advertising as with anything else is long term consistency...Also keep in m in mind that the more frequently you advertise with Wolfe Enterprises, the better the price...They will even design you a display ad if need be. I highly recommend their service. The right classified or display ad can swarm your website with tons of targeted traffic...But do your homework in advance. Go to Barnes & Noble, Borders, etc...Look in the business opportunity section...You can also check the Biz Op magazines...Take note of the ads that ATTRACT you instantly, as well as the ads that are appearing in multiple magazines...These are (more often than not), the same ads that are proven winners for the person running them...
Now you'll know who your biggest competition is, what they're saying in their ads, and offers they're presenting to their prospects...Use this knowledge tom your advantage!...One last thing to keep in mind when doing magazine advertising is that there's a lag time of usually @ least one month from when you place your order until when your ads come out in the magazines... For this reason it's important to keep this in mind when coordinating your other advertising...
Below you will find a listing of SCAN (Statewide Classified Ad Networks) & other sources to purchase offline & print advertising...You can place ads across every newspaper throughout the entire state if you like...Through the SCAN network it's fast & easy & you only make 1 payment... Note: The prices below are accurate based on the time of this listing, nut may be different depending on price increases...
😎Alabama Statewide Classifieds: Have your ad run in print across the state of Alabama...$195 - 25 words or less... (850,000 circulation)
😎Nebraska Classified Ad Network: Have your ad run in print across the state of Nebraska... $195 for 960,000 readers...
😎Arizona Statewide Classified Network: Have your ad run in print across the state of Arizona... $330 - 25 words or less in 90 newspapers totaling 2 minion readers...
😎Nevada Statewide Classified Network: Have your ad run in print across the state of Nevada... $149 for statewide advertising...
😎Arkansas Statewide Classified Network: Have your ad run in print across the state of Arkansas...
Contact for pricing New England Statewide Classified Network have your ad run in 245 community newspapers to an estimated 4.7 million readers...$275 for your 25-word ad California Statewide Classified Network Regional Rates: Reach over 3 million Californians in Northern or Southern California... Place a 25-word classified ad in 100 newspapers for $350...
New Jersey Statewide Classified Network: Have your ad run in 151 papers with an estimated circulation of about 2.4 million...$399 for your 25-word ad Florida State Classified Ad Network: Have your ad run in print across the state of Florida...5 million readers - $475 for 1 ad...
New Mexico Statewide Classified Network: Have your ad run in 29 papers with an estimated circulation of about 240,000. $154 for your 25-word ad Georgia Press Classified Network: Have your ad run in print across the state of Georgia...
👉130 different papers, $300 New York Statewide Classified Network: Have your ad run in print across the state of North Carolina. $425 - reach over 3 million people Idaho Statewide Classified Network: Have your ad run in print across the state of Idaho. $150 - for 52 papers...
😎North Carolina Classified Network: Have your ad run in print across the state of North Carolina. $315 - reach 1.7 million households...
Illinois Statewide Classified Network: Rate Card run your ad in 390 newspapers to an estimated 4.7 million readers. Ads start @ $225. North Dakota Statewide Classified Network: Have your ad run in 89 different papers with total circulation around 400,000. $139 for your 25-word ad Iowa Statewide Classified Network: Run your ad in 248 newspapers to an estimated 1.2 million readers...
$275 for your 25 word Ad Ohio State Wide Classified Network: Have your ad run in 155 different newspapers with an estimated 1.5 million circulation...$295 for your 25 Word Advertisement Kansas State Wide Classified Network: Have your 25 word run in 140 Kansas papers to an estimated 1 million readers...
$300 for your $25 Word Ad Oklahoma State Wide Classified Network: Have your ad run in 186 different papers reaching an estimated 1.3 million readers...$285 for your 25 Word ad Kentucky State Wide Classified Network: Have your ad run in 70 papers to an estimate 800,000 readers. $250 for your 25 Word Ad Oregon State Wide Classified Network: Have your ad run in 80 different newspapers to an estimated 500,000 readers across Oregon...
$250 for your 25 Word Ad Louisiana State Wide Classified Network: Have your ad run in 121 newspapers to an estimated 1.2 million readers...$265 for your 25 Word Ad Pennsylvania State Wide Classified Network: Have your ad run in 158 different newspapers with an estimated circulation of 2.5 million...$450 for your 25 Word Ad...
Maryland State Wide Classified Network: Have your ad run in 126 papers with an estimated 2.2 million circulation...$495 for your 25 Word Ad South Carolina State Worldwide Classified Network: Have your ad run in 101 different newspapers to an estimated 2.8 million readers...
$360 for your 25 Word Ad Michigan State Wide Classified Network: Have your ad run in print across the state of Michigan to 140 different newspapers. 2.2 million circulation with an estimated 4 million readers. $299 for your 25 Word Ad South Dakota State Wide Classified Network: Have your ad run in 128 different newspapers with an estimated readership of 700,000 people...$139 for your 25 Word Ad Minnesota State Wide Classified Network: Have your ad run across the state of Minnesota to 230 different newspapers and nearly 2 million households...$199 for your 25 Word Ad Virginia State Wide Classified Network: Have your ad run in 98 different papers to an estimated 1.1 million households...$250 for your 25 Word Ad...
Missouri State Wide Classified Network: Have your ad run to 209 different papers reaching an estimate 2.2 million readers...$300 for your 25 word Ad Washington State Wide Classified Network: Have your ad run in 84 papers to an estimated 900,000 different households...$195 for your Word Ad Montana State Wide Classified Network: Have your ad run in 66 different Montana newspaper to an estimated 240,000 homes...$129 for your 25 Word Ad Wyoming State Wide Classified Network: Have your ad run in 42 different newspaper reaching a total of 179,000 households...$135 for your 25 Word Ad...
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"The secret of success in life is for a man to be ready for his opportunity when it comes." - Benjamin Disraeli
