😃In this lesson I am going to talk about the importance of performing a lead generation evaluation and why.
A lot of times many business owners will either forget or neglect to evaluate to see where their business is at. This is very important because what once worked great, may not be working now. This is especially true because the way a prospect enters your sales funnel, that can change quickly.
Make sure to check on a regular basis. When and how often is totally up to you, based on the needs of your business. One way to tell that it may be time to do a check is if you notice a decrease in revenue.
➤Here are just a few ways you check to see how effective your systems are:
-Website:
First, take a look at your website to see what kind of traffic volume you're getting. It is set up to to generate leads efficiently? You can find out how many prospects are coming to your site, and how long they are staying there. Are your contact forms clearly visible? Are they subscribing to your newsletter, taking surveys, leaving feedback, or interacting with your content in some form or fashion?
Are you making the process of contact information as easily as possible for your prospects? The objective is to make the process of them giving their Name, E-mail, and Phone Number as easy as possible. If it's not, then you must figure out how to make the process more enticing for them to take action.
Are you not generating much traffic? If so, take a look at the content you're offering on and off of your website. Brainstorm for for ways to bring in more visitors to your website. You can do such things as create more blog content, or write more articles. Also make sure to publish content offsite. You can do this by publishing content on other websites, directories, and social media sites. Twitter, and Facebook.
You also want to make sure that your published content is optimized for search engines. This includes using the right keywords, and tags within your content. Not sure how to this? Hire someone who specializes in (SEO) Search Engine Optimization to optimize your webpages, or write some great content specifically designed to get better listings in Search Engines.
-Ask Questions:
When talking to your prospects make sure to ask them where they found your information. That will allow you to see what's working, and what isn't, and will also let you lose the dead weight that isn't bringing in any new business.
The importance of finding out where your leads are coming from is so you can keep your costs down, with being much more cost effective. Your end goal is to make sure you're generating leads on a consistent basis.
👉Example: You've been paying for advertising in your local newspaper in order to attract more foot traffic into your brick and mortar store. Always ask your customers where they found you. If after several customers you aren't seeing new ones from your Newspaper AD, then it's a pretty good bet that cost is more than your earned income.
You can also do this type of testing with your online prospects, simply by posting surveys, or asking questions. You must understand what works and what doesn't because if you don't, you're going to cost yourself more money than is necessary. This can also help you by tweaking your campaigns for maximum returns, so remember to always ask how your prospects found you. It will make all the difference.
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