πSponsoring Downline:
Set goals with your sponsor to be accountable for your activity. You might be more motivated to build your downline if you have committed to sponsoring a certain number of prospects a week or month. Meet frequently with your sponsor to review the activity required to reach your goals.
Step 2
Show your new business to acquaintances and relatives. If you are excited about your future, your enthusiasm can be contagious. You might find downline in the people you already know.
Related Reading: How to Market an MLM Product
Step 3
Study the art of approaching people you don't know and qualifying them to join your downline by striking a conversation to find out if they've every wanted their own business. Ask your sponsor to accompany and coach you while you prospect. Buy tools, such as CDs, videos and books, offered by your MLM, which will combine inspirational stories with practical training on how to build your downline.
Step 4
Start conversations with people when you prospect in person. If you're standing in line at the grocery store, comment on something you and the person behind you have in common, such as kids or taste in food. Focus on becoming acquainted with someone as a friend before you offer a business opportunity. Give prospects your business card and ask for their contact information so you can call them later.
Step 5
Advertise online through a website, blog, emails or paid ad space on business sites to attract prospects looking for an entrepreneurial opportunity. Since some individuals might have misconceptions about MLMs -- equating them with pyramid schemes -- don't give too many details or exaggerate the income potential. Use terminology your target market can relate to, such as "Are you tired of your job?" or "Have you been looking for a business you can run part time?"
Step 6
Invite your prospects to informational meetings about your MLM once you have screened them for interest in owning their own business. Experienced upline or other distributors will work with you by explaining the opportunity and answering your prospects' questions. Meetings can be held in intimate settings around a dining room table, or in larger settings like a spacious hotel banquet space.
Step 7
Ask your prospects to sign up. Once you have given your contacts all the information they need to decide if the business is right for them, offer to sell them a start-up kit. It's unlikely that they will broach the subject first, so be assertive in finding out if they are ready to make a decision.
Building Downline Businesses
Be loyal to your company brand. Lead by example, so buy and use the products you sell. If your company specializes in home water purifiers, don't buy bottled water. Be a walking advertisement so your downline will do the same.
Step 2
Encourage your downline to attend as many group-wide meetings and conventions as possible. Being in an atmosphere with other distributors provides motivation and revitalizes the resolve to set and keep goals. Also, these conventions showcase products and services, which can help improve sales. By building your immediate downline and those they sponsor, you increase income for everyone involved.
Step 3
Mentor the downline in your group and organize meetings in their homes. Encourage them to invite people investigating the opportunity, then tell your other distributors about the time and place. Don't worry about space. The more crowded the venue, the more excited participants become. It's better to run out of seats than to set out too many empty chairs.
Step 4
Promote the business-building tools that were helpful to you. Since you can't mentor all of your downline at the same time, encourage them to seek information and training from the CDs and books. Make sure you have read and listened to everything you suggest, in case members of your downline ask you about them.
Step 5
Show you care. Place people before business to build trust. Listen to their challenges and offer real solutions that benefit them, not just yourself. Having the respect of members in your downline can motivate them to continue growing their businesses because they enjoy working with you.
➤Hope this little article helps! It takes time and effort to build a successful business...It took Mcdonald's 5 years before they were in profit, so don't quit or get discouraged because it get's tough once in awhile, hang in there, and continue to Market, and you will get the results you're looking for..
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