Wednesday, October 15, 2014

***Newspaper Classifieds*** {13}

***Newspaper Classifieds Resources:

Newspaper Research Tool:

*** http://dailyearth.com/ Benefits of Advertising in Newspapers Mass media reach – Target market penetration, target specific lifestyle segments, demographics, and geographic locations with wide reach... Immediate results – Fastest print vehicle, quick turn-around time, classified ads can often go in next day or within the same week...

Inexpensive – Reach a large group of people for the lowest cost... Permanence – Readers can clip ads and refer back to them later... Repeated exposure – 50% of professional adults read a newspaper daily, offering consistent exposure to your advertisement... The Secret to Successful Newspaper Advertising The secret to effective newspaper advertising is to create a profile of your target audience, locate exactly where you can reach this audience, then advertise in specific newspapers in that area...

Creating a Profile of Your Target Audience Lifestyle – Interests, hobbies, profession... Demographic – Income, net worth, home value, gender, age. Geographic – Neighborhood, zip code, city, state, country. How to Select the Right Newspaper Avoid going for the big response right away – smaller targeted papers are better papers with broad reach and large circulation in the beginning...

Do your research – Request a copy of the newspaper to review it’s editorial content and classified section prior to advertising... Avoid wasted circulation – Pay close attention to the circulation number of the paper and how it relates to the area population... Avoid free papers – Free papers attract a lower quality audience, inconsistent readership, newspapers with a paid circulation are best... Budget for longevity – Look for an advertising rate that you can afford to run your ad for at least 6 weeks consecutively, advertise on prime days only at first Wednesday and Sunday issues... How to Successfully Use Classified Ads Effectively Create curiosity – Never sell your product in your ad, design your ad with the intention of generating qualified inquiries... “Sell” the free info – Always mention free information, a free package, or a free report in your classified ad...

Use your website – Provide a link to your website in your ad, be sure to promote the opt-in offer for your lead capture... Get your ad in the top of the listings – Write your add to get listed at the top of the classified listings – alphabetically. Differentiate yourself – look at what everyone else is doing/writing – do something different, stand out from the crowd...

Use special text formatting – frame your ad in a box, use bold headlines, asterisks, dashes, underlines [Avoid Caps and Excessive Punctuation]... Select a straight shot category – Place your ad in the most appropriate category to what you’re offering... Ways to Save Money with Newspaper Ads Use print classified vs... display ads – More effect for lead generation...

Test your ad first, commit to longer runs after you experience success, negotiate a discounted rate for longer advertising terms... Place your test ads close to deadline – Negotiate better rates... Ruthlessly edit your ad – Use only powerful words and eliminate unnecessary language, keep it short and action driven... A Formula for Newspaper Advertising Use your best performing ads from your online advertising campaigns...

Test your ad first – negotiate for the least expensive trial run with new newspapers, even if it’s just for 1 day [Wednesday and Sunday] – or 1 week if it’s less expensive... Duplicate your successful ads – Find similar papers, in similar markets, reaching a similar audience and duplicate your results... Increase your exposure in prime newspapers – If an ad produces great results in a paper with large classifieds, run the ad twice in the same classified section with different headlines and website URLs...

Don’t focus on the per lead cost with print advertising – measure your results/success in sales and profits not leads... Business Trade Journals – An Overlooked Resource Business trade journals reach a highly qualified professional audience, focused on business and improving their skills...Reach entrepreneurs, sales professionals, investors, any audience in an industry trade journal or association website...

Reach entrepreneurs in magazines such as Entrepreneur, Fast Company, Inc... , Fortune, Forbes, Business Week. Getting Your Ad Published Provide a company name and address to the newspaper sales rep... Talk about your interest in “long term” advertising rates... Don’t mention anything about home business, network marketing, direct sales, or MLM in your ad copy or website URL...

If the sales rep is hesitant, ask what company information is required and make arrangements to get her the info via fax... Avoid anything that sounds like a “get rich quick scheme” in your advertising – avoid too much talk about money, wealth, if you do mention money be specific [$250K Yearly]... How To Never Pay Retail For Newspaper & Magazine Advertising Buying a single ad in a SINGLE newspaper or magazine is an EXPENSIVE way to advertise... What if you could buy “wholesale advertising” in multiple papers and pay a deeply discounted price for your advertising?...

Well you can. I almost always go through an ad broker... 99% of the time the rates will be less than if you went to the source directly... Hot Tip! Look for newspaper and magazine deals that hit your target market and that have some “shelf life”... USA Today has a weekend edition that’s on the newsstands for 3 days instead of just 1 day... Many other papers publish weekly instead of daily... Look them over, then give it a go...

***1. American Classified – 129 papers to 4 million homes... Call 270-683-5557 (Lee)

***2. Nationwide Advertising -

***http://www.nationwideadvertising.com/

***3. Advertising Connection – 100 million homes. Call 800-326-3468 (Pam)

***4. Wolfe Enterprises (Home-based business magazines and USA Today). Call Randy at 321-449-1211. You can also visit their website at

***http://www.wolfenterprises.net/ SCAN – Suburban Classified Advertising Network:

***http://www.wolfenterprises.net/scan.html * 950 + suburban newspapers

*** Blanket the country with ONE phone call

*** Great place to run a proven classified ad Placing Ads in USA Today!... I almost always place at least 1 classified ad in USA Today when I launch a new Biz Op... The ONLY time I don’t do this is if I look in USA Today and see that 3 or more people are ALREADY marketing the same opportunity... If I create or have access to a UNIQUE marketing message THAT IS NOT being used in USA Today, even if there are several others promoting the same opportunity, I will place my ad... There are 5 BIG reasons I recommend advertising in USA Today...

REASON ***#1: Advertising in USA Today gives you HUGE exposure... It’s the #1 read newspaper in the USA, so it is seen by MILLIONS of people...

REASON*** #2: Another reason it’s so great is that the USA Today Classified Ad Section is only included in the paper 2 times a week: Friday and Wednesday... This means you don’t have to spend tons of money to be in the paper day after day just to reach your target market... There’s also a BIG trick here you need to know... USA Today is ONLY printed Monday-Friday!... This means that if you place your ad in the Friday paper, it’ll be sold FOR 3 DAYS!...

Friday, Saturday, and Sunday! It’s like getting 3 days for the price of 1 and the reason I HIGHLY recommend only placing ads for this time frame. REASON

***#3: Another HUGE benefit to advertising in USA Today’s Classified Ads Section is that it’s 90% Business Opportunities!... This means that almost EVERYONE that reads the USA Today Classifieds is LOOKING SPECIFICALLY for a Biz Op!... I look to the USA Today Classified Section FIRST when I’m interested in seeing what other opportunities are being offered “out there”... This is great market research… And trust me, MANY other EXTREMELY successful Biz Op marketers DO THIS TOO!.. Because of this, advertising in USA Today GREATLY increases your chances of bringing VERY experienced marketers into your team. REASON

***#4: USA Today’s Classified Ad Section is ALSO seen ONLINE!... This means that your USA Today Classified ad is not only seen in the printed paper, but also on THEIR WEBSITE – ***www.USAToday.com, which gets LOTS MORE people seeing your ad!... PLUS, your ad will be seen in the Classified Ads Section of their website FOR SEVERAL WEEKS!... REASON

***#5: The last great reason to test some ads in USA Today is that once you find some ads that work well with it, you can take those ads and now TEST them in OTHER newspapers... I recommend you TEST everything from large newspapers, like your city newspaper, AND small newspapers, like your local Penny-Saver or other free local papers... BUT DON’T LIMIT YOURSELF to your local papers!... You’ll want to expand your reach more and more over time, and to do this you need to go NATIONWIDE!... This is the direction you want to be thinking!... A standard weekend ad in USA Today costs less than $300 if you use these guys:

***http://www.wolfenterprises.net/usatoday.html Excellent resource for running a 4 line classified ad.... Use Friday edition ONLY for best response... Can be very competitive so be aware of who’s running what... Getting started with USA Today... Another Cool Website Click here>>>

***http://www.vizads.com/ SCAN Networks (State Wide Classified Ad Networks) The key to this type of offline advertising as with anything else is long-term consistency... Also keep in mind that the more frequently you advertise with Wolfe Enterprises the better the price... They’ll even design a display ad for you if you need them to. I highly recommend their service. The right classified or display ad can swarm your website with gobs of targeted traffic... But do your homework in advance. Go to a Barnes and Noble, Borders, etc… and locate the business opportunity section... Pull the Biz Op magazines off the shelf and quickly go through each of them... Take note of the ads that ATTRACT you (instantly) as well as the ads that are appearing in multiple magazines... These are (more often than not) the same ads that are proven winners for the person running them...

Now you’ll know who your biggest competition is, what they’re saying in their ads, and the offers they’re presenting to their prospects... Use this knowledge to your (ethical) advantage!... One last thing to keep in mind when doing magazine advertising is that there’s a lag time of usually at least one month from when you place your order until when your ads come out in the magazines... For this reason it’s important to keep this in mind when coordinating your other advertising... Below you’ll find a listing of the SCAN (Statewide Classified Ad Networks) and other sources to purchase offline and print advertising... You can place ads across every newspaper throughout the entire state if you like... Through the SCAN network it’s fast and easy and you only make 1 payment... Note: The prices below are accurate based on the time of this listing, but may be different depending on price increases...

Alabama State Wide Classifieds Have your ad run in print across the state of Alabama... $195 – 25 words or less... 850,000 Circulation...

Nebraska Classified Ad Network Have your ad run in print across the state of Nebraska... $195 for 960,000 readers...

Arizona State wide Classified Network Have your ad run in print across the state of Arizona... $330 – 25 words or less in 90 newspapers totaling 2 Million readers...

Nevada State wide Classified Network Have your ad run in print across the state of Nevada... $149 for state wide advertising...

Arkansas State Wide Classified Network Have your ad run in print across the state of Arkansas... Contact for pricing New England State Wide Classified Network Have your ad run in 245 community newspapers to an estimated 4.7 million readers... $275.00 For Your 25 Word Ad California State Wide Classified Network Regional rates: Reach over 3 million Californians in Northern or Southern California!.. Place a 25-word classified ad in 100 newspapers for $350... New Jersey State Wide Classified Network Have your ad run in 151 papers with an estimated circulation of about 2.4 Million... $399.00 For Your 25 Word Ad Florida State Classified Ad Network Have your ad run in print across the state of Florida... 5 Million Readers – $475 for 1 ad... New Mexico State Wide Classified Network Have your ad run in 29 papers with an estimated circulation of about 240,000 $154.00 For Your 25 Word Ad Georgia Press Classified Network Have your ad run in print across the state of Georgia...

130 different papers $300 New York State wide Classified Network Have your ad run in print across the state of North Carolina. $425 – reach over 3 million people Idaho State Wide Classified Network Have your ad run in print across the state of Idaho. $150 – for 52 papers...

North Carolina Classified Network Have your ad run in print across the state of North Carolina. $315 – reach 1.7 million households...

Illinois State Wide Classified Network |Rate Card Run your ad in 390 newspapers to an estimated 4.7 million readers. Ads Start At $225.00 North Dakota State Wide Classified Network Have your ad run in 89 different papers with total circulation around 400,000. $139.00 For Your 25 Word Ad Iowa State Wide Classified Network Run your ad in 248 newspapers to an estimated 1.2 million readers...

$275.00 For Your 25 Word Ad Ohio State Wide Classified Network Have your ad run in 155 different newspapers with estimated 1.5 million circulation... $295.00 For Your 25 Word Advertisement Kansas State Wide Classified Network Have your 25 word ad run in 140 Kansas papers to an estimated 1 Million readers...

$300 For Your 25 Word Ad Oklahoma State Wide Classified Network Have your ad run in 186 Different papers reaching an estimated 1.3 million readers... $285.00 For Your 25 Word Ad Kentucky State Wide Classified Network Have your ad run in 70 papers to an estimate 800,000 readers. $250 For Your 25 Word Ad Oregon State Wide Classified Network Have your ad run in 80 different newspapers to an estimated 500,000 readers across Oregon...

$250 For Your 25 Word Ad Louisiana State Wide Classified Network Have your ad run in 121 newspapers to an estimated 1.2 Million readers...$265.00 For Your 25 Word Ad Pennsylvania State Wide Classified Network Have your ad run in 158 different newspapers with an estimated circulation of a 2.5 Million... $450 For Your 25 Word Ad...

Maryland State Wide Classified Network Have your ad run in 126 papers with an estimated 2.2 million circulation... $495.00 For Your 25 Word Ad South Carolina State Wide Classified Network Have your ad run in 101 different newspapers to an estimated 2.8 million readers... $360 For Your 25 Word Ad Michigan State wide Classified Network Have your ad run in print across the state of Michigan to 140 different newspapers. 2.2 million circulation with an estimated 4 million readers. $299.00 For Your 25 Word Ad South Dakota State Wide Classified Network Have your ad run in 128 different newspapers with an estimated readership of 700,000 people... $139.00 For Your 25 Word Ad Minnesota State Wide Classified Network Have your ad run across the state of Minnesota to different 230 newspapers and nearly 2 million households... $199 For Your 25 Word Ad Virginia State Wide Classified Network Have your ad run in 98 different papers to an estimated 1.1 million households... $250 For Your 25 Word Ad...

Missouri State Wide Classified Network Have your ad run to 209 different papers reaching an estimated 2.2 million readers... $300.00 For Your 25 Word Ad Washington State Wide Classified Network Have your ad run in 84 papers to an estimated 900,000 different households... $195.00 For Your 25 Word Ad Montana State Wide Classified Network Have your ad run in 66 different Montana newspapers to an estimated 240,000 homes... $129.00 For Your 25 Word Ad Wyoming State Wide Classified Network Have your ad run in 42 different newspapers reaching a total of 179,000 households... $135.00 For Your 25 Word Ad .

No comments:

Post a Comment