🙏https://listinfinity.net/rick2323/12 (New Sign Up Link)
In this post, I'm showing you the business plan I created back in 2009, because I was working on opening my own 24 hour fitness center called Club 24. All the info/data that found was back in 2009. Also the source attributes these findings as a result of rising health care costs and the attraction of class participation.
{Overview}:
Club 24 is a new state of the art fitness facility which will attract new customers by providing superior customer service through education and fitness development.
{Problem}:
Several people within our target market have the following concerns and needs that are not being presently met.
1) Fitness enthusiasts are not obtaining desirable results in areas such as body mass gains, Increase in energy levels, and reduction of body fat.
2) Existing facilities are overcrowded.
3) Due to economic and financial conditions, Many simply cannot afford to join a health club.
{Solution}:
1) Through education and fitness development, Club 24 will implement a structured system that will combine high quality strength and cardiovascular programs that will provide for continuous monitoring of customers performance levels. Also by using a structured system, maintaining long term client relations will be accomplished keeping a client for one year or more is considered a long term relationship in the fitness industry.
2) With fitness centers being full or at near capacity, many are unable to use their facility at desired times and cannot spend quality time needed. With the establishment of a 24 hour facility in the North end, we will alleviate these problems.
3) Establishing partnerships with companies such as Health Partners, Health Ways, Medicare, Blue Cross/Blue Shield, and Silver Sneakers, many clients will be reimbursed for their membership fees.
{Offer Summary}:
=> Pre Money Valuations - $100,000
=> Funding Amount - $100,000
=> Ownership Offered - 50%
{Current Shareholders}:
=> Rick Brier - 100% Owner
{Revenue Forecast}:
=> Year 1 - $517,740
=> Year 2 - $570,780
=> Year 3 - $620,868
=> Year 4 - $670,514
=> Year 5 - $721,070
{Exit Strategy}:
Club 24 will position itself for acquisition within 5 years, Similar companies in our industry have been acquired at valuations in excess of 3 x the revenue.
{Local Market}:
Similarly the local market in Vigo County, Indiana is also seeing an increase in the growth rate of physical fitness. Anytime fitness owned by the Atterson family, has stated that since being opened in Jan. 2009, Memberships have grown to over 700 members (6 months time), giving them the need to build a second facility.
The Pilates Studio (Ultimate Fitness), Owned by the Hernandez family, is experiencing similar results, as memberships have also outgrown their facility, giving them the opportunity of building a larger fitness center.
{Target Market}:
* 55 and older age group - As previously mentioned, this target audience has shown the highest participation increase in the fitness industry. We will penetrate this audience with high expectations by offering programs, through class participation, along with providing them with programs that will reimburse their membership fees.
{Buddy System}:
* Our buddy system will allow for multiple membership options to choose from, and by offering other services such as, Free Daycare, Free Tanning and On-Site Laundry. We will be able to penetrate any household.
After speaking to several customers of other facilities, we have learned that the two primary concerns exist:
1) Personal Trainers lack in knowledge and continuous guidance.
2) Fitness Equipment does not reflect today's standards, or that equipment Is getting old, and is not being replaced.
{Competitors}: Strictly from the town in which I live
* Anytime Fitness - Is currently the most recognized facility in our area, offering high quality fitness equipment, with some degree of personal training. Club 24 will establish itself as having the same quality reputation, yet further distinguish itself by offering three key factors.
In this post, I'm showing you the business plan I created back in 2009, because I was working on opening my own 24 hour fitness center called Club 24. All the info/data that found was back in 2009. Also the source attributes these findings as a result of rising health care costs and the attraction of class participation.
{Overview}:
Club 24 is a new state of the art fitness facility which will attract new customers by providing superior customer service through education and fitness development.
{Problem}:
Several people within our target market have the following concerns and needs that are not being presently met.
1) Fitness enthusiasts are not obtaining desirable results in areas such as body mass gains, Increase in energy levels, and reduction of body fat.
2) Existing facilities are overcrowded.
3) Due to economic and financial conditions, Many simply cannot afford to join a health club.
{Solution}:
1) Through education and fitness development, Club 24 will implement a structured system that will combine high quality strength and cardiovascular programs that will provide for continuous monitoring of customers performance levels. Also by using a structured system, maintaining long term client relations will be accomplished keeping a client for one year or more is considered a long term relationship in the fitness industry.
2) With fitness centers being full or at near capacity, many are unable to use their facility at desired times and cannot spend quality time needed. With the establishment of a 24 hour facility in the North end, we will alleviate these problems.
3) Establishing partnerships with companies such as Health Partners, Health Ways, Medicare, Blue Cross/Blue Shield, and Silver Sneakers, many clients will be reimbursed for their membership fees.
{Offer Summary}:
=> Pre Money Valuations - $100,000
=> Funding Amount - $100,000
=> Ownership Offered - 50%
{Current Shareholders}:
=> Rick Brier - 100% Owner
{Revenue Forecast}:
=> Year 1 - $517,740
=> Year 2 - $570,780
=> Year 3 - $620,868
=> Year 4 - $670,514
=> Year 5 - $721,070
{Exit Strategy}:
Club 24 will position itself for acquisition within 5 years, Similar companies in our industry have been acquired at valuations in excess of 3 x the revenue.
{Local Market}:
Similarly the local market in Vigo County, Indiana is also seeing an increase in the growth rate of physical fitness. Anytime fitness owned by the Atterson family, has stated that since being opened in Jan. 2009, Memberships have grown to over 700 members (6 months time), giving them the need to build a second facility.
The Pilates Studio (Ultimate Fitness), Owned by the Hernandez family, is experiencing similar results, as memberships have also outgrown their facility, giving them the opportunity of building a larger fitness center.
{Target Market}:
* 55 and older age group - As previously mentioned, this target audience has shown the highest participation increase in the fitness industry. We will penetrate this audience with high expectations by offering programs, through class participation, along with providing them with programs that will reimburse their membership fees.
{Buddy System}:
* Our buddy system will allow for multiple membership options to choose from, and by offering other services such as, Free Daycare, Free Tanning and On-Site Laundry. We will be able to penetrate any household.
After speaking to several customers of other facilities, we have learned that the two primary concerns exist:
1) Personal Trainers lack in knowledge and continuous guidance.
2) Fitness Equipment does not reflect today's standards, or that equipment Is getting old, and is not being replaced.
{Competitors}: Strictly from the town in which I live
* Anytime Fitness - Is currently the most recognized facility in our area, offering high quality fitness equipment, with some degree of personal training. Club 24 will establish itself as having the same quality reputation, yet further distinguish itself by offering three key factors.
1) State of the art equipment that is handicap accessible.
2) Superior client support.
3) The ability to combine strength and cardiovascular training.
* Body Change - The owner of this facility started in his garage where he has gained strong recognition within the community, and produces great results via a quality method, based on Russian strength techniques. Club 24 will utilize these techniques by offering various methods to meet clients needs, such as age, gender, and sport specific.
* Fitness Experts - Is another well Established fitness center that has survived in the local fitness industry, longer than any other facility. Fitness Experts is known for establishing relationships with student trainers. We find this to be another area that can be further developed by working very closely with student trainers, thus enabling the accomplishment of several goals.
2) Superior client support.
3) The ability to combine strength and cardiovascular training.
* Body Change - The owner of this facility started in his garage where he has gained strong recognition within the community, and produces great results via a quality method, based on Russian strength techniques. Club 24 will utilize these techniques by offering various methods to meet clients needs, such as age, gender, and sport specific.
* Fitness Experts - Is another well Established fitness center that has survived in the local fitness industry, longer than any other facility. Fitness Experts is known for establishing relationships with student trainers. We find this to be another area that can be further developed by working very closely with student trainers, thus enabling the accomplishment of several goals.
1) Offering of 24 hour personal training.
2) Establishing the recognition of offering high quality personal guidance.
3) Student trainers can be utilized in other areas such as, Tending to daycare programs, front office matters, and juice bar sales.
* Planet Fitness - This chain is newer to our area, and at the time of creating our business plan, we didn't access any data/info pertaining to Planet Fitness.
* We've had a few centers come and go in the last decade, and have added a few more. I believe this trend will continue for sometime.
{Competitors Strengths & Weaknesses}:
=> Strengths:
* Self-Made reputation,
* Good ties with the community.
* Well-Known established franchise.
=> Weaknesses:
* Lack of personal training programs.
* Inability to sustain long-term clients.
* Inability to adapt to demands in the fitness world.
* Management concerns,
{Marketing Strategies}:
*Customers will be attracted to our facility in the following ways:
1) Grass root marketing, via word of mouth, E-mails, Facebook/Social Media, Handing out rough draft fliers to various businesses, as well as handing them out door to door.
2) Through the use of Great Deals, a direct Marketing magazine, we will be able to reach thousands of households and businesses throughout the entire area of Vigo Co, In.
3) Fliers to every senior citizens complex in the Vigo Co. area with follow-up phone calls to their respective Human Resources departments, explaining to them the cost-effective health benefits, and how they will be reimbursed for membership fees.
4) Advertisements with 4 different radio stations in order to reach all of our target audiences.
5) Offering of affordable multiple membership options to cover any household, corporation, & student.
6) Through Zumba with Stephanie, fliers as well as announcements can be directly given to each of her teaching locations.
7) Marketing Solutions Inc, As mentioned earlier will saturate the entire Vigo Co. area with various marketing strategies.
8) Opening Ceremony: Will be created with a party like environment with a DJ, food and juice bar sales. Tours of the facility will be given with the intent to drive potential customers to an orientation where we can introduce ourselves and give more details about all of the different programs that we offer. It is our belief that a large percentage of clients can be secured through holding orientations, opposed to attempting to enroll customers as they happen to walk in.
{Management Team}:
* Rick Brier - (ACE/ASFA Certified) - Fitness Development Coordinator, Personal & group training coordinator, and student mentor.
* Mike Miner - Finance, Cardio program coordinator, student training coordinator, & Orientation coordinator
{Financial Summary} -
=> Detailed finances are available upon request.
{Conclusion}:
Club 24's methods and strategies are not only aligned with current market trends in the fitness industry, but will also distinguish us from our competitors, thereby giving us the opportunity of achieving recognizable status in the fitness world. by gaining recognition. we look forward to franchising opportunities in the near future.
* I would like to invite any interested parties to feel free to contact me at anytime to further discuss my business proposal.
👉http://www.facebook.com/rbrier2323
Phone: 812.264.3754
---------------------------------------------------------------------------
{Enrollment fee's from memberships}:
* 90 day promo - Target is 1,000 members
- 700 members/70% /2 year contract /$20 month/$10 card fee (8 per day)
- 200 members/20%/1 year contract/$25 month/$20 card fee (3 per day)
- 50 members/5%/6 month contract/$30 month/$25 card fee (1 per day)
- 50 members/5%/3 day week/1 year contract/$15 month/$25 card fee (1 per day)
* Members will receive:
- 24 hour access.
- Multiple fitness programs to choose from.
- Free day care.
- Free training.
{Programs open to the general public}:
* Zumba (Latin based dance fitness)
- Members - $15 month (3 classes weekly)
- Non members - $20 month (3 classes weekly)
* Boot camp programs:
- Members - FREE
- Non members - $12 month
{Juice Bar Sales}:
- Pre work-out and recovery juices: $2.50
- Protein bars : $2.50
- Bulk protein powders: N/A
- Energy drinks from Pepsi: $2.50
=> Various products and manufacturers to choose from, most products available 24 hours a day.
{On Site Laundry}:
- 24 hour access
- washers: $1.25 load
- dryers: $.75 load
{Personal & Group Training}:
* Personal Training:
- $20 hour (3 days a week)
- One on One mentoring
- Concentrate on specific goals
- Learn educational fitness development skills
* Group Training:
- $7 per class (3 days per week)
- Receive same values as personal training.
- Designed for those who can't afford personal training.
{Transaction}:
* Funding raised - $50,000 SBA Loan
* Approximately $40,000 in professional equipment purchased
* Website launch scheduled for N/A
* Estimated completion of build-out N/A
* A complete breakdown of Equipment/Pricing upon request
The facility that we chose was based on design and requires only a small build-out to add showers in the restrooms. The design of our facility allows for a 24 hour fitness center in the front, which then opens up into a 5,000 SQ. ft room to conduct large "Class Participation" programs. the upstairs is approximately 1,000 SQ. ft with two additional restrooms that are divided by a room that is ideal for a day care service.
{Market Opportunity}:
The fitness industry has seen incredible trend increase in the past few years, creating a profound time to enter this market
* 2007: Health club participation was @ 33.3 million people
* 2008: 39.3 million people with a total revenue of $19.1 billion
* 2009: 45 million people (Just during the month of Jan. alone)
* The above data can be found in the April 2009 Issue/National Sporting Goods Association.
The same survey source also found that not only is health club participation steadily advancing through a ranking list of physical fitness activities, but also noted that the largest increase in participation was among the 55 and older age group. a 20% increase from 2007 to 2008.
{Misc.}:
=> Priced equipment from a facility in California and was going to purchase another $75,000.
=> All health products were going to be purchased through our local GNC.
=> Was going to create T-shirts with our logo. (Local shirt/logo shop)
=> The club 24 sign was going to be made by one of the local colleges. (Ivy Tech)
=> Other personal trainers were going to be hired through a local college for credit hours (ISU)
2) Establishing the recognition of offering high quality personal guidance.
3) Student trainers can be utilized in other areas such as, Tending to daycare programs, front office matters, and juice bar sales.
* Planet Fitness - This chain is newer to our area, and at the time of creating our business plan, we didn't access any data/info pertaining to Planet Fitness.
* We've had a few centers come and go in the last decade, and have added a few more. I believe this trend will continue for sometime.
{Competitors Strengths & Weaknesses}:
=> Strengths:
* Self-Made reputation,
* Good ties with the community.
* Well-Known established franchise.
=> Weaknesses:
* Lack of personal training programs.
* Inability to sustain long-term clients.
* Inability to adapt to demands in the fitness world.
* Management concerns,
{Marketing Strategies}:
*Customers will be attracted to our facility in the following ways:
1) Grass root marketing, via word of mouth, E-mails, Facebook/Social Media, Handing out rough draft fliers to various businesses, as well as handing them out door to door.
2) Through the use of Great Deals, a direct Marketing magazine, we will be able to reach thousands of households and businesses throughout the entire area of Vigo Co, In.
3) Fliers to every senior citizens complex in the Vigo Co. area with follow-up phone calls to their respective Human Resources departments, explaining to them the cost-effective health benefits, and how they will be reimbursed for membership fees.
4) Advertisements with 4 different radio stations in order to reach all of our target audiences.
5) Offering of affordable multiple membership options to cover any household, corporation, & student.
6) Through Zumba with Stephanie, fliers as well as announcements can be directly given to each of her teaching locations.
7) Marketing Solutions Inc, As mentioned earlier will saturate the entire Vigo Co. area with various marketing strategies.
8) Opening Ceremony: Will be created with a party like environment with a DJ, food and juice bar sales. Tours of the facility will be given with the intent to drive potential customers to an orientation where we can introduce ourselves and give more details about all of the different programs that we offer. It is our belief that a large percentage of clients can be secured through holding orientations, opposed to attempting to enroll customers as they happen to walk in.
{Management Team}:
* Rick Brier - (ACE/ASFA Certified) - Fitness Development Coordinator, Personal & group training coordinator, and student mentor.
* Mike Miner - Finance, Cardio program coordinator, student training coordinator, & Orientation coordinator
{Financial Summary} -
=> Detailed finances are available upon request.
{Conclusion}:
Club 24's methods and strategies are not only aligned with current market trends in the fitness industry, but will also distinguish us from our competitors, thereby giving us the opportunity of achieving recognizable status in the fitness world. by gaining recognition. we look forward to franchising opportunities in the near future.
* I would like to invite any interested parties to feel free to contact me at anytime to further discuss my business proposal.
👉http://www.facebook.com/rbrier2323
Phone: 812.264.3754
---------------------------------------------------------------------------
{Enrollment fee's from memberships}:
* 90 day promo - Target is 1,000 members
- 700 members/70% /2 year contract /$20 month/$10 card fee (8 per day)
- 200 members/20%/1 year contract/$25 month/$20 card fee (3 per day)
- 50 members/5%/6 month contract/$30 month/$25 card fee (1 per day)
- 50 members/5%/3 day week/1 year contract/$15 month/$25 card fee (1 per day)
* Members will receive:
- 24 hour access.
- Multiple fitness programs to choose from.
- Free day care.
- Free training.
{Programs open to the general public}:
* Zumba (Latin based dance fitness)
- Members - $15 month (3 classes weekly)
- Non members - $20 month (3 classes weekly)
* Boot camp programs:
- Members - FREE
- Non members - $12 month
{Juice Bar Sales}:
- Pre work-out and recovery juices: $2.50
- Protein bars : $2.50
- Bulk protein powders: N/A
- Energy drinks from Pepsi: $2.50
=> Various products and manufacturers to choose from, most products available 24 hours a day.
{On Site Laundry}:
- 24 hour access
- washers: $1.25 load
- dryers: $.75 load
{Personal & Group Training}:
* Personal Training:
- $20 hour (3 days a week)
- One on One mentoring
- Concentrate on specific goals
- Learn educational fitness development skills
* Group Training:
- $7 per class (3 days per week)
- Receive same values as personal training.
- Designed for those who can't afford personal training.
{Transaction}:
* Funding raised - $50,000 SBA Loan
* Approximately $40,000 in professional equipment purchased
* Website launch scheduled for N/A
* Estimated completion of build-out N/A
* A complete breakdown of Equipment/Pricing upon request
The facility that we chose was based on design and requires only a small build-out to add showers in the restrooms. The design of our facility allows for a 24 hour fitness center in the front, which then opens up into a 5,000 SQ. ft room to conduct large "Class Participation" programs. the upstairs is approximately 1,000 SQ. ft with two additional restrooms that are divided by a room that is ideal for a day care service.
{Market Opportunity}:
The fitness industry has seen incredible trend increase in the past few years, creating a profound time to enter this market
* 2007: Health club participation was @ 33.3 million people
* 2008: 39.3 million people with a total revenue of $19.1 billion
* 2009: 45 million people (Just during the month of Jan. alone)
* The above data can be found in the April 2009 Issue/National Sporting Goods Association.
The same survey source also found that not only is health club participation steadily advancing through a ranking list of physical fitness activities, but also noted that the largest increase in participation was among the 55 and older age group. a 20% increase from 2007 to 2008.
{Misc.}:
=> Priced equipment from a facility in California and was going to purchase another $75,000.
=> All health products were going to be purchased through our local GNC.
=> Was going to create T-shirts with our logo. (Local shirt/logo shop)
=> The club 24 sign was going to be made by one of the local colleges. (Ivy Tech)
=> Other personal trainers were going to be hired through a local college for credit hours (ISU)
--------------------------------------------------------
👉http://DigiSoftPayline.com/230k.php?rick2323
----------------------------------------------------------------------------------
“If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.” – Steve Jobs
{A list of Equipment}: Priced at the time! (2009)
1) Decline Olympic Bench (Item # sdb351g) $675 (2) = $1357.06
2) Flat Olympic Bench (Item # sfb349g) $665 (4) = $2560
3) Incline Olympic Bench (Item # sib359g) $659 (2) = $1318
4) Commercial Ab/Back Machine (Item # gcab360) $450 (1) = $450
5) Powerline PHG 1000x Home gym (Item # PHG1000X) $419 (1) = $419
6) Adjustable Ab Board (Item # gab60) $199 (1) = $199
7) Recumbant Ab Bench (Item # bfab20) $248 (1) = $248
8) Body Craft 45/90 Hyperextension/Oblique Roman Chair (Item # f670) $249 (1) = $249
9) Powerline Ab Bench (Item # pab21x) $145 (1) = $145
10) Powerline Squat Rack (pss60x205 (1) = $205
11) RX 750 Home Series (Item # rx-750) $799 (1) = $799
12) Powerline Flat/Incline/Decline Bench (Item # pfid130x) $225 (4) = $900
13) Powerline Cable Cross Over Machines (Item # pcco90x) $649 (2) = $1298
14) Body Craft Jones Club (Item # jclubab) $2999 (1) = $2999
15) Chest Press (Item # sbp100g) $1725 (1) = $1725
16) Lat Pull & Mid Row Machine (Item # slm300g/2) $1725.23 (1) = $1725.23
17) Leg Curl (Item # slc400g/2) $1825.15 (1) = $1825.15
18) Leg Extension (Item # sle200g/2) $1725.23 (1) = $1725.23
19) Leg Press (Item # slp500g/2) $1725 (1) = $1725
20) Inner/Outer Thigh (Item # sth1100g/2) $1565 (1) = $1565
21) Body Craft Linear Bearing Hip Sled (Item # f660) $1599.20 (1) = $1599.20
22) Star Trac Spinner NXT (Item # ng-s-nxt) $1075 (2) = $2150
23) Star Trac Pro Treadmill (Item # rg-stpro) $2595 (6) = $15,570
24) Precor 556 v1 (Item # efx556v1) $2495 (3) = $7485
25) Standard Plate Tree & Bar Holder (Item # gswt) $125.01 (5) = $625.05
26) Stair Master 4600 cl (Item # 4600cl) $2199 (2) = $4398
27) Seated Row Machine (Item # gsrm40) $399 (1) = $399
28) Seated Calf Machine (Item # gscr349) $495 (1) = $495
29) Plate Loaded Pec Deck (Item # gpm65) $495.06 (1) = $495.06
30) Leverage Squat Calf Machine (Item # gscl360) $650 (1) = $650
31) Leverage Shoulder Press (Item # lvsp) $925 (1) = $925
32) Leverage Incline Bench Press (Item # lvip) $910.11 (1) = $910.11
33) Endurance b2.5u Upright Exercise Bike (Item # b2.5u) $1128 (3) = $3384
34) Dumbbell/Kettlebell Rack (Item # gdkr100) $250 (2) = $500
35) Dip Station (Item # gdip59) $245.01 (1) = $245.01
36) Commercial Leg Extension/Curl Machine (Item # gcec340) $455 (1) = $455
37) Commercial Bicep/Tricep Machine (Item # gcbt380) $450 (2) = $900
38) Body Solid Functional Training Center (Item # gdcc200) $1795 (1) = $1795
39) Accessory Stand (Item # vdra30) $225 (1) = $225
40) 3-Tier Horizontal Dumbbell Rack (Item # gdr363) $175 (1) = $175
41) Power Cage/w Chin-Up Bar (Item # f430) $599 (1) = $599
42) Powerline Preacher Curl (Item # ppb324) $195 (1) = $195
43) Powerline Vertical Leg Press Machine (Item # pvlp156x) $329 (1) = $329
44) Vertical Knee Raise Chin Dip (Item # pvkc83x) $245 (1) = $245
-Things i still need-
1) Hex Dumbbells- 5-120 pounds
2) Weight Plates 2.5, 5, 10, 25, 35, 45 pound plates (not sure how many of each, until i see prices)
3) Olympic Weight Bars (6)
4) Curl Bars (5)
👉http://DigiSoftPayline.com/230k.php?rick2323
----------------------------------------------------------------------------------
“If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.” – Steve Jobs
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