***How To Increase Conversion Rates?*** {199}

😀What are Conversion Rates?

Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization may track:

-The percentage of website visitors who fill out a form, call your company, or purchase something from you online.
-The percentage of callers who are issued proposals.
-The percentage of proposals you win Etc...

Increase Conversion Rates to Improve Profits:

No matter how good your current conversion rates are, they can always get better. And improving your conversion rates dramatically improve profits.

For example, if you spend $1,000 on advertising, you may bring 1,000 prospective customers to your website. If your online sales conversion rate is 5%, then you’ll secure 50 new customers. Alternatively, if your conversion rate improved to 6%, you would gain 60 new customers. In this latter scenario, you’d gain an additional 10 customer for no additional advertising cost, thus boosting your profits significantly.

How to Increase Conversion Rates?

There are numerous ways to increase conversion rates. Below are several ways to improve your rates, broken into two main categories:

Increasing Online Conversion Rates:

Social Proof: adding social proof, via customer testimonials and/or case studies, to your website virtually always increases conversions.

Clear Contact Information: clearly showing contact information, perhaps a phone number and/or live chat options, typically increases conversions by giving visitors confidence that your company is “real” and is there to answer any questions they have.

Credibility: Having “trust” seals, such as from the Better Business Bureau or from web security firms like Verisign, will nearly always conversions.

Guarantees: offering a guarantee gives customers more confidence in your offering and thus generally increases conversion rates. Likewise, having a longer guarantee (e.g., 365 days vs 30 days) will generally increase conversions even more.

Headlines: the headlines on your website pages are typically the first thing visitors read, and often compels them to read more or exit your site immediately. The right headline could dramatically increase your conversion rate. So test new headlines frequently.

Increasing Offline Conversion Rates:

Much of the same strategies that improve online conversion rates should be used offline. For example, showing pictures and testimonials of other satisfied customers nearly always helps conversions. Likewise, offering more credibility and longer guarantees helps too.

A couple other ways to increase offline conversion rates are as follows:

Trial Closes: trial closes are questions you ask prospective customers that don’t ask for a final buying decision. For example, you might ask the question, “If we were able to offer you this for a price that works for you, is this something you’d like to move forward with?” Get customers to invest time. For bigger purchases, the more time customers invest in the process, the more likely they often are to buy. So, rather than quickly giving customers a price, it’s often best to have a few conversations. Perhaps in the first conversation you learn about their needs. In a second conversation, you present some research/information you think they’d find helpful. And in a third conversation, you present a proposal to work together. Although this process might slightly lengthen your sales cycle, it gets prospective customers to invest more time in working with your company; this often prompts them to want to do business with you. With such a question, if the prospect says “yes,” you’ll know that price is the only potential thing standing in the way of them buying. Alternatively, if they say “no,” listen to find out what their objections are so you can overcome them before offering your price. Tracking Your Conversion Rates

Of critical importance, always remember that you can’t improve what you can’t measure.

That’s why you need to track your conversion rates on both a daily and monthly basis. Doing so allows you to immediately correct problems (e.g., why is our conversion rate so low today? …oh my, it’s because our website isn’t loading properly) and make sure you are improving your conversion rates over time. Use conversion tracking tools like Guiding Metrics, which is an amazing tool to expertly track your metrics and improve profits.

Your conversion rates are absolutely key to your sales and profits. So, figure out the most important conversion rates in your company (e.g., online visitors to sales, proposals won/lost) and start improving and tracking them today.

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"Some people dream of success while others wake up and work." -- Unknown

*** The 2 Rules of Following Up in Network Marketing *** {198}

💥Prospects not returning your messages? How long do you follow up with a prospect for?

Here I share the 2 rules of following up and the exact script that gets most prospects to call me back.

The 2 Rules of Following Up in Network Marketing:

There’s 2 Rules of Following Up That I Use:

1. Only Follow Up 3 Times
2. Follow Up Until They Die

Sounds conflicting, right?

Follow up until they buy or die and follow up with them three times.

Let me explain the difference.

Follow Up Example:

Let’s say that I prospect someone and I say, “Hey. I’m doing this thing and I don’t know if you’re open to it at all, but I’d love to share with you more information on how I’m making some extra money on the side.” Just an example. If you have a favorite line you like, use that.

And they say, “Yeah. Let’s do this. I’m totally open to checking it out.”

All right, “Well, hey, how soon can you watch this video?”

“Well, I can watch the video right around two o’clock today.”

“All right. I’m busy, but tell you what, I can get on at 2:30 or 2:45. Which one works better for you?”

“2:30.”

“Perfect. So at 2:30, I call you at this number.” (And this can translate to other forms like, “I can meet you.”)

And so, let’s say we set an appointment, at 2:30.

So let’s say 2:30 I call, or I shoot them a message, “Hey, you ready to chat?” Or I call them, “Hey, what’s up?”

They don’t answer, right? Shocking, isn’t it? What? There are people out there that don’t honor their commitments? That don’t have integrity around time and meeting people? That sounds nuts.

And so, 2:30, whether I call them, whether I message them, “Hey, you ready to talk?”

1) Leave A Message:

So, I’m going to leave a voicemail or I’m going to send a message, “Hey, you ready to talk? Hey, we were supposed to chat at 2:30. Just checking up on you, seeing how you’re doing, if you’re still free to meet? Give me a call real quick.”

2) 24 Hours Later:

They don’t respond to the message. They don’t respond to the voicemail.

So 24 hours later, I’m going to send them a message or I’m going to call them, “Hey, we were supposed to chat yesterday. Didn’t hear from you. I hope you’re okay. Let me know if this is something that you want to still talk about.”

Or I type a message, “Hey. Sent you a message yesterday. I hope you’re doing okay. Let me know if this is still something you want to talk about.”

3) 3rd Message:

If I haven’t heard from them two days after that call, I’m going to call them.

I’m going to call them, and I’m going say, “Hey. I haven’t heard from you. Left you a couple messages. Hey listen, I’m going to assume that you don’t want to talk about it, and that’s totally cool, but hey listen. I’m going to mark you off the list. I won’t be following up with you. I won’t be giving you a call anymore. But I wish you the very best.”

That message, or that call, is the one that has the highest chance of response.

People hate being marked off a list, even if they don’t want something. Now, nothing is 100%. So will there be people not respond to that third message? Sure. But, it’s your highest chance of getting a response.

PEOPLE HATE BEING MARKED OFF THE LIST, EVEN If THEY DON'T WANT SOMETHING. But I'm going to drop that message. I'm going to leave that voicemail, because there's better than an even chance that they will contact me. And if they don't then I'm going to text or E-mail, or my favorite, Messenger.

{Follow up until}

Now, if they’re really rude to me, then fine. I’ll mark them off the list.

I don’t want them on my team. I don’t want their energy in my family.

Would you just bring anyone home to momma? Or would you be a little bit more selective? I’m selective. I don’t want them around my people. If they’re really rude, nasty, cursing me out, or anything like that, but I’m going to tell them, “Hey, I’m going to mark you off the list.”

And, I have multiple lists.

I have the list of: I’m going to follow up with you three times list.

AND

I have the list of: I’m going to follow up with you until you buy or die list.

And so, I follow up until they pass away. If I read their obituary, then I mark them off, because that doesn’t make any sense.

I’m going to follow up three times with someone who scheduled a time. And then after this, if they ignore all of those things, we’re going to roll into my standard follow up which is, I follow up until they pass away.

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{Contact Info}
Rick Brier
812.264.3754
powerprofitcenter@gmail.com

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"Fall seven times and stand up eight." -- Japanese Proverb

***How Many People Live Paycheck To Paycheck?*** {197}

😀More than 25 million middle class American families are living paycheck to paycheck. They have decent salaries. Many own homes and have retirement accounts. But they don't have a lot of savings or readily accessible funds, according to a recent economic study presented by the Brooking's Institution.

About one-third of American households live "hand-to-mouth," meaning that they spend all their paychecks. But what surprised the study authors is that 66% of these families are middle class, with a median income of $41,000. While they don't have liquid assets, such as savings accounts or mutual fund holdings, they do have homes and retirement accounts, with a median net worth of $41,000.

"We don't expect them to be living paycheck to paycheck," said Greg Kaplan, study co-author and assistant professor of economics at Princeton University.

Poor hand-to-mouth households, by contrast, typically have incomes of $21,000 and no assets. Families that don't live paycheck to paycheck have incomes of $51,000 and assets of $116,000.

Those living paycheck to paycheck have a tougher time weathering income shocks, such as illnesses or bouts of unemployment. The study found that they have to cut back their spending far more than those with a reserve they can tap more readily.

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“What separates the winners from the losers is how a person reacts to each new twist of fate.” - Donald Trump

                           

***Automated Text & Voice Messaging By Call Loop*** {196}

💥Call Loop was founded by Chris Brisson. Chris is also a mastermind student at Marketer’s Black Book. We’re going to take a look at this helpful service Chris and his team have created to help put your marketing communication on autopilot.

What is Call Loop?

It’s not everyday that a software program or handy SEO tool is created that makes us excited at Marketer’s Black Book. As Internet marketers, we know the struggle of putting together a marketing campaign and following up with those on our massive mailing lists. Tools like Aweber are great for managing email, but the mobile marketing world has been left out in the cold. That is until now.

We tested out the Call Loop platform and found it to be one of the coolest time saving tools we have ever used. Call Loop takes marketing into the 21st century. The service is easy to understand and use. Call Loop is by far the easiest way to send out SMS text messages and voice messages without doing any work. The system is totally automated and lets you concentrate on other aspects of running your website or business. No more fumbling around with contact databases. The one-click interface that Call Loop offers makes marketing to your email list a breeze.

Awesome Call Loop Features:

The one feature that most programs for mailing list marketing do not include is address importing. Many lists allow “opt in only” making a direct import difficult. Once your list is built, it is hard to move the list to another provider. Call Loop takes care of this problem by automatically syncing your Aweber, Constant Contact or other popular email list building program right into the Call Loop application. Once click imports your entire email list including names and contact phone numbers. How cool is that?

An easy to use Autoresponder makes contacting those on your email list easy. A single blast of text messages or voice messages is likely to be read faster compared to a standard email. With more people using mobile phones or other Internet connected devices, reaching those on your contact list away from a PC is essential. You can follow up with future voice and text messages at the frequency that you set inside of the Call Loop interface.

It is easy to upload a recording in any file format to be used for email blasts. If you don’t have your own recording, you can make one through Call Loop! A recording option allows you to use the microphone input on your PC, laptop, mobile phone or other device to record a message to send out to your list. There is no software to download or other applications needed to start recording. You don’t have to be a pro to deliver powerful voice messages.

The voice messages that are sent out for each campaign are even Do Not Call compliant. This means that you will not face any penalties if you are calling hundreds or thousands of phone numbers that are listed on the Do Not Call registry. That could be an expensive mistake, but Call Loop has your back with every voice message that is sent from your account.

The Verdict is In:

If you are not using Call Loop for your business or website, you are probably losing a lot of sales. Simply relying on email alone is no longer effective when there are other forms of communication that people are using. Staying in touch with your email list by email, text message and voice message is a sure fire way to grow sales without the legwork that some marketers go through. At a cost of only $.05 per text message or one-minute message, it is a really cheap way to get a ton of results.

Automate your mailing list with Call Loop. You will not regret it.

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Nobody cares how much you know, until they know how much you care. - Theodore Roosevelt

                                                                        

***Top 10 Business Forums List For Advertising:*** {195}

💚#1.) www.startups.co.uk/forum/

Startups.co.uk: Forum related to Starting up a successful business UK business forum to discuss small business advice, work experiences, new business ideas, tips on starting a new business or company

#2.) www.smallbusinessforums.org/

Small Business Forums:

Discuss small business ideas and issues related to any kind of business topic, for example- Home Based Income Opportunities, Free Classifieds, Specific Small Business Issues, Marketing & Advertising.

#3.) www.small-business-forum.net/

Small-Business-Forum.net:

As the name suggest "Small-Business-Forum.net" is dedicated to small businesses and you could learn business skills, and discuss ideas with similar minded persons. Small business owners must join this forum to boost their business with the help of this friendly business community.

[Threads 7,558 Posts 81,039 Members 14,649]

#4.) www.ukbusinessforums.co.uk

UK Business Forums:

The UK's largest online forum community for small businesses, advertisers, sales managers, service providers, and entrepreneurs

#5.) www.youthtobusiness.org/

Youth to Business Forum:

Youth to Business Forum is a world wide place to discuss events and ideas regarding business, services, money, and entrepreneurship. Specially good for young generation business leaders and managers. Learn from the thoughtful people who pour their business sense all around in the forum threads.

This is a region based forum and its look is just amazing and entire different from any traditional forums. It's a place for vibrating and enthusiastic people who have confidence and a burning desire to learn things from past generations of business leaders. They have forums for 9 global locations around the world.

#6.) www.businessadviceforum.com/ (PR4)

Business Advice Forum, Webmaster and Business Forum

[Threads 41,630 Posts 224,765 Members 39,846]

This is a great forum to get any kind of business advice related to your the industry or product. As like with many high authority forums, here also you need to create 50 posts before using your website links in your signature (maximum 2 links allowed)

#7.) www.smallbusinessbrief.com/forum/

[85,000 small business members with well over 140,000 posts and 26K threads.]

The main Topics/niches on the site include small business marketing, generating revenue and small business computing.

#8.) www.flyingsolo.com.au/forums/

This is one of the best forums for Australia where you could connect with micro business community and discuss about work, business, finance, marketing, and start up business ideas and strategies.


#9.) www.ukbusinesslabs.co.uk/forums/ 

UK Business Labs - Business Forums

On UK Business Labs Forum you can share topics related to blogging, networking, business, advertising and discuss marketing techniques to make your business easy and effective.


#10.) www.business.forums.bt.com/ (Global Alexa rank 1471)

BT Business Support Forum

You can discuss and share your business thoughts regarding any type of businesses ranging from small businesses to middle and big industries.

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       "If recruiting is everything in network marketing, exposure is everything in recruiting." ~ David Ward

                                                                                

***Marketing Tips: FaceBook/Closing Prospects (5 Sections)*** {194}

💥6 Tips for Building on Facebook:

1. Never say the name of your company or product
2. Use the curiosity approach and share testimonials, lifestyle pictures, etc., your goal is to get people to contact you first
3. Leverage friends of friends, if you have 400 friends and they each have 400 friends, that is 160,000 potential prospects
4. Never tag people about the business or product
5. Create your own group about the benefits of your products or services (i.e. a weight loss group if you sell weight loss products)
6. Use Facebook to network, not to sell; meet people and then take the relationship offline (phone, in person or SKYPE)

5 Ways to Retain More Customers:

1. Stay in touch frequently, at least twice per month
2. Use hand written thank you notes to show appreciation
3. Create a loyalty program to encourage repeat purchases
4. Send out a monthly newsletter via the postal service, not email
5. Remember birthdays and special days

How to Close More Prospects:

1. Always ask for the sale, in every conversation
2. The fortune is in the follow up, most people won't buy until the 5th-10th follow up
3. You must lead people to a decision, they will not make one on their own
4. Fear of loss is the best motivator, tell them what they have to lose by not signing up on the spot
5. Offer them a special incentive for signing up today
6. Tell them ALL the reasons they should join your team and what they get by doing so

6 Things to Look for in a Prospect:

1. You want someone with credibility, resources and contacts
2. You want someone who is sick and tired of being sick and tired
3. You want someone who is entrepreneurial minded
4. You want someone who is coachable, has the desire to change their life and is willing to work
5. You want someone who has influence with other people
6. You want someone with a good attitude and smile; someone who genuinely likes people

5 Ways to Help Your Team:

1. Lead from the front, set the example and do the things you want them to do
2. Share the vision with your team every time you talk
3. Recognize their activity, not just their achievements
4. Have contests all the time
5. Create a strong team culture that they are excited to be a part of

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You miss 100% of the shots you don't take. -  Wayne Gretzky

***Common Mistakes With E-mail Marketing*** {193}

💙The most common email marketing mistakes:

A list of mistakes that businesses commonly make when creating and executing email marketing campaigns.

1.) Unsolicited messages (but you don't believe they are)

Are you absolutely sure that you have your customers' consent to send them a specific message? If you send a commercial message to customers (or prospects) who did not subscribe to receive such messages from you in a way is direct and verifiable way (i.e. they received a subscription confirmation request and confirmed the subscription), you are sending SPAM. It doesn't matter if you believe it isn't, or if you think that the recipients will definitely be interested in what you are about to tell them. Don't do it. It will negatively impact your reputation, the perception and respectability of your brand, the deliverability of future messages (as users will complain), and - of course - the effectiveness of the message itself.

Some businesses send spam because they believe it has a positive return on the investment. Apart from being illegal, unsolicited messages typically have a miniscule return on the investment. Responsible and well-managed marketing campaigns - even on small numbers - will deliver a much higher return.

2.) Sending without testing

It's a jungle of desktop- and Web-based email software out there! That said, many businesses can spot and resolve problems in just a few minutes by testing a message on the most popular email clients (e.g. Hotmail, Gmail, Yahoo!, Outlook,...). Make sure links work, images are loaded correctly (once permission has been granted), and that there are no grammar and spelling mistake. Then, focus on how the message is displayed across the different email programs.

For a more in-depth review of the message, you can use a service like Email Analysis.

In terms of testing the results of a campaign - if you are becoming a pro - you can use A/B testing to test variations of the same message on a small portion of the list, and then send the best performing one.

3.) Underestimating subject and sender

The key to the success of an email campaign resides with two often overlooked elements: subject and sender. They are absolutely critical in the recipient's decision to open or not open a message. First, they need to recognize you (don't change the sender!). Secondly, you need to convey that the message is an interesting one.

A subject that says "September Newsletter" is likely going to attract a lot less attention than "[News] The 7 ways to send effective emails". That said: no tricks: never create a subject that is not consistent with the body of the message.

4.) Mishandling unsubscribes

Your customers need to be able to unsubscribe with a maximum of 2 clicks, without having to receive a confirmation message, and without having to enter the email address that they are unsubscribing or a password to log into an account. Making it difficult for recipients to unsubscribe can only have one effect: they will complain by flagging your message as spam, or blocking you as a sender.

As multiple recipients take these actions, your sender reputation will begin to deteriorate, and your deliverability will suffer. Your messages will start getting delivered directly to the spam folder, or not delivered at all.

5.) I'm a graphic artist!

Creating a well formatted email message is not like writing a Word document, and not even like creating a Web page. The fact that different email clients can render the same message very differently - if certain best practices are not followed - creates complexities that can heavily affect the success of a campaign. A list of do's and dont's is available in the article "How to create a good HTML message".

A message quickly thrown together will immediately be recognized as such by many of your recipients. The risk is that the message may not even be legible on some email clients (e.g. because of the way backgrounds are handled). The structure of the message is also very important: don't take for granted that the message will be read in its entirety (it often is not), that recipients will fully understand it, and that they will know what you are expecting them to do. Be as concise and clear as possible, and then link to more information.

If the message contains a request for action, make sure that it is prominently displayed and explained, and not just contained in an image (which might not be shown). Letting graphics do the talk is not a good idea because in many cases those graphics will not be displayed (e.g. blocked by default, not downloaded by the user who might be in a hurry, or not shown due to the message being accessed on a mobile device).

6.) Ignoring message statistics

Message statistics are nice, but few actually take the time to really review them, learn from them, and act accordingly. Each piece of information carries an important message. The Open Rate is typically affected by the mailing frequency, by the sender/subject combination, and by the trust-based relationship that you have established with the customer over time. The Click Rate (within opened messages) is a great indicator of the quality of the content, the effectiveness of the "call to action", and the relevance of the message to those particular recipients.

Other statistics such as the Delivery Rate (how many emails get there?) and Unsubscribe Rate will help you understand the quality of the list and of the overall communication strategy. Monitoring statistics over time will help you anticipate potential issues, profile recipients, discover the best time and frequency for your mailings, and track the percentage of active vs. inactive customers.

7.) I don't need an email marketing system

Without a professional email marketing system, the likelihood to see poor campaign results grows exponentially. Over 50% of recipients will likely never receive the message, for a number of reasons. An analysis of message statistics and bounces, together with some tests on the most popular email clients, will provide evidence of this.

Sending a message in BCC to a large number of recipients is a particularly bad idea. Apart from the fact that this technique leads to mistakes, is slow, does not allow for any personalization, and is blocked by many providers, many recipients will recognize that the message is part of a poorly executed mass mailing. This was the technique used by the first spammers.

The main reason to move to an ESP (an Email Service Provider) is - in one word - "infrastructure". We do this for a living, and we worry every day about things like (sorry for the technical jargon) IP reputation, well formatted headers, throttling, feedback loops, bounce management, SPF, DKIM, etc. etc. We do it, so you don't have to. And as antispam filters become stricter and stricter (rightfully so!), you need to know that all the precautions are in place so that your messages are not mistakenly flagged as spam.

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"Success isn't just about what you accomplish in your life; it's about what you inspire others to do." -- Unknown