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Thursday, December 25, 2014

***What is Split Testing?*** {155}

๐Ÿ’ขSplit testing provides a means of comparing two or more unique strategies for opt-in forms or broadcast messages, side by side, in a controlled experiment.

By testing and then analyzing results, we can get a better understanding of what our website visitors and subscribers respond best to, allowing for optimization of our email marketing campaigns

Examples of Common Split Tests:

Opt-In Forms

Through split testing opt-in forms, we can adjust aspects of a form and its appearance to track which tend to provide more or less responsive subscribers.

Useful tests include:

Comparing different incentives in the form's headline

Adding or omitting fields (e.g. phone number, address)

Using varying text to label the submit button (e.g. "Sign Me Up!", "Get Your Free Newsletter") 

Broadcast Messages:

By split testing broadcast messages, we can adjust messages followed by a review of each version's performance by a message opens and the number of clicks of links.

Useful tests include:

Comparing different subject lines

Scheduling messages with the same content for different times and/or days

Trying different calls to action or buttons within a message's content

These Are Just a Few Examples ...

Part of the beauty of email marketing is the availability of results specific to particular messages and forms, along with an ability to test different ideas.

If you find yourself split on two ideas or would like to try a strategy before going with it consistently, don't take a shot in the dark - split test and see how subscribers respond.


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{Update from Ron Walsh}

Hi Rick,

What an exciting couple of days it has been at DigiSoft!

Monday afternoon I attended an online webinar with over 100 Networking Leaders from Russia and surrounding countries. Just 30 minutes after that webinar ended they started registering for the DigiSoft Tour, and upgrading to a Payliner within a few minutes! No kidding!

In that past we have seen South Africa on fire, then the United States, but I have to say; ``Nothing compares to what I am seeing coming out of Russia and surrounding countries! These guys and gals know how to network!``

What`s their secret?

I do not think you will believe me, but I will tell you anyway. It`s something that I have said in the past.

Here it is! On the advice and referral from a friend they are registering for the Tour, and upgrading to a Payliner right away and making their purchase! Within an hour or two these people are Qualified and making MONEY! WOW!

That`s how simple this can be! We are not talking about hundreds of dollars to get started here, because anyone can get started at Package #1 for as little as $22, or go all in at both Packages for $57!

DigiSoft is THE BIG M0NEY PROGRAM with a little money start up cost!

I have not shared this story with Tour Takers yet, but you are welcome to copy the above email and send it so your Tour Takers right now.

DigiSoft Tour & Member Login:

๐Ÿ‘‰http://DigiSoftPayline.com/login.php

Your Login User ID: 

Rick Brier
8122643754
powerprofitcenter@gmail.com

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“Let your dreams outgrow the shoes of your expectations.” - Ryunosuke Satoro



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