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Monday, October 13, 2014

***HOW TO MARKET*** {9}

=> How to market?

This section of the training is all about marketing...Let's begin...

1) I'm a newbie, please treat me like one. What do I do?... The most important thing you can do right now is make sure that everything is set-up correctly... Secondly, plan on reading & studying everything in your back office... Yes, I know you want to make money... But you won't make any until you've mastered the basics & most importantly, learning about the company/services/opportunity we offer... Third, start small... You can waste a lot of money online so whatever plan of action you take, be sure to keep your costs low until you've proven that particular method... There are a lot of good ideas presented here, so use them... Fourth, plan on being here 90 days from now... You'll be amazed @ how much credibility you'll gather by sticking with a company rather than hopping  from one company/deal/business opportunity to the next... Remember, your image/reputation is GOLD... Don't tarnish it by joining gimmicky programs every two months...

2) I've been involved with multiple programs in the past but have never been able to make money... What can I do differently here to help make sure I am a success?... The two major and fundamental reasons people fail to get what they want is... (A) A BROKEN focus...&... (B) they fail to invest enough TIME locating where they are supposed to be, and in learning the needed skills (marketing), mindset, attitude, etc... required for success... With that being said, your FOCUS should be on lead generation (marketing) from day one... Nothing else matters. And secondly, spend enough TIME mastering the basics... Such as product/services/autoresponders/lead capture pages/domain names/blogs/social marketing, etc...

3) How do I get leads?... There are only two ways to get leads... Buy them, or generate them on your own... First, let's define a "purchased" lead... A "purchased" lead to me is where you contact a lead vendor to order a list of prospects who have responded to an "AD" online about an opportunity... The problem with "purchased" leads is that (A) you have no idea how they were generated, OR where they were generated... (B) You have no idea what they responded to, &... (C) You don't know how many people are getting the same exact lead list that you just spent your hard earned money on... Let's compare "purchased" leads that you generate on your own... A lead that you create for yourself will be much more receptive to your marketing message because they've specifically expressed interest in YOUR offer...

For example...I can run an "AD" in the USA Today, Friday Edition... Cost is roughly $260... I would control the wording of the "AD" (who I'm attracting)... I control the process as to how they respond (website, 1-800 number, email)... I control the follow up process (Instantly getting feedback from ME). With those three things under my control, my SUCCESS rate soars... Plus it saves me a lot of time from sifting, and sorting through the rubble ("generic opportunity seeker" leads) to find a few interested parties... As a final thought... Use our sites in your marketing to capture & follow up with all of your leads... You'll find the leads that come through your sites are much better than "generic opportunity seeker" leads...

4) I need step by step plan of action... Tell me what to do next?... Go back up and read the answer to Question 1... Then focus on getting 1-3 "ADS" out there in the next 24 hours... Even if they are FREE "ADS," It doesn't matter... Just do something right now... Inactivity will lead to procrastination, which will lead to frustration... Whereas activity will lead to more activity, which will lead to MASSIVE ACTION... And that's when things start to get really exciting... Here's another perspective... (A) Run an "AD"... (B) Gather sign ups from that "AD"... (C) Take a % of money received & re-invest it back in for "ADS"... (D) Repeat the process...

5) Holy Moses... Someone replied to my "AD"... What do I do now?... Give yourself a pat on the back... You've just generated a lead... Your objective now is to follow up with that person... Now it's time for you to initiate contact with that person via the phone (If they replied to you via email)... Yes, I know, I used to have the same fears & hesitations... The 900 hundred pound gorilla (ie... the phone) that sits on your desk is the same one that used to sit on mine... But if you want to maximize your results with this system, you'll want to contact that person via phone possibly within the next 5-10 minutes...

6) Can I use offline methods such as magazines & postcards?... Absolutely!... There's an untapped market for those who want to aggressively use postcards & display "ADS" in magazines...

7) What's the secret to creating 10k a month or more in personal income in Network Marketing, Direct Sales type programs?... Two words... Focus & Consistency... Go back up & read the answer to Question 2... I believe that sums it up right there...

8) Where can I find some great "ADS" to use?... I can supply you with as many "ADS" as you need... You are welcome to change  them any way you like to fit your narrative... Even if you run out of ideas, (which you shouldn't), you can always scan other peoples "ADS" online that you like... Just "tweak" it to fit your narrative... Make sure not to make any false claims, or come off "Scammy".

9) Make deals with people, not computers. Does that mean I can make someone an offer to enroll?... What I mean when I say "make deals with people, not computers" is that it's the people who are making the buying decision, not the computers. It's the person you're wanting to create a relationship with, not their computer. So by making a personal contact (via the phone is best) you can begin to create a mutually beneficial relationship...

10) How many people should I be getting in touch with everyday?... Talk to a Minimum of 10-50 +++ Fresh new prospects each & everyday!... THIS IS A MUST FOR SUCCESS!... IT'S A NUMBERS GAME!!... THE MORE PEOPLE THAT SEES YOUR SYSTEM, THE MORE REFERRALS YOU WILL GET!... Doesn't matter how they come in contact with you... What does matter is that you maintain a steady pool of fresh prospects coming through your Marketing Pipeline...

11) I'm on a limited budget... Where can I go to place some low cost "ADS" or FREE "ADS?"... One of the most popular sites online for placing FREE classified "ADS" is Craigslist... The actual site is... (http://www.craigslist.org)... There are many individuals who rely 100% on Craigslist for their Marketing & they're currently full time in their respective programs... That's enough to know that Craigslist does work for those who are willing to work it...

12) In the past week, I've had 15 calls/prospects come through but only 8 of them enrolled... What can I do to increase my conversions?... For starters, you will always have more unsigned members than completed... People will fill out the registration form on your website/call you without any real interest @ all... They just want to see what's behind the "curtain"... Of course, human nature kicks in too... Curiosity, procrastination, forgetfulness, lack of focus, computer froze up, etc... Any number of issues can stop a prospect dead in their tracks... You can increase your number of completed members by staying in touch with all of your PROSPECTS via email follow up, and by phone... Follow up was & always will be the cornerstone to a long lasting, & successful business... But don't get caught up in the TRAP of working with "too few a number"... This means if "Sally Sue" registers with you today, but doesn't pay, don't get too consumed with trying to convert her to a paid member... Shift your focus to attracting even MORE interested & motivated prospects!... It's simple... Market, Market, Market!!


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"Never limit yourself because of others' limited imagination; never limit others because of your own limited imagination." - Mae Jemison



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